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Digital marketing is the brand marketing tactics through the internet. It includes various techniques like SEO, SEM and link building.
The digital marketing/communication is categorized into two segments
Search Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.
For better page ranking, you must use the keywords in following areas
Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.
Backlinks are external links to your website that can help with:
An effective PPC keyword should be
The characteristics of “bad links” are